It’s hard to find anything fake in life that’s good.  The fake ID I was ‘gifted’ two weeks before my 18th birthday which allowed me to join in my girlfriends 18th birthday party celebrations is the closest I can get to good fake ….before I talk about flowers. Yes, fake flowers.

Please, resist the urge to click away and indulge me a 60 second read.  It’s very likely that at some point recently you’ve walked past a display of fake flowers you would have assumed were fresh.  In fact, I’m absolutely certain of it.  More and more high end retailers, hotels and businesses are moving to artificial flower displays.  Not least because they’re more affordable, hypoallergenic and convenient but because it’s impossible to tell they’re fake.  Without fail we spend the vast majority of our time at our market stalls assuring people that our flowers are indeed artificial.  ‘What?!  They’re not real?’  ‘Real fakes’ I say.

Modern, good quality fake flowers are incredibly lifelike. Banish your preconceptions and memories of Nana’s fakes of yesteryear.  Luxury fake flower sales are booming globally and there is good reason.  Modern manufacturing techniques, incredibly natural colour tones combined with florist designed displays mean that good quality fake flowers are not only desirable – they’re the smart choice.

When nature and the outdoors are such an integral part of our lifestyle there is very definitely a time and place for fresh just as there is for fake. Dark corners, hallways and bathrooms are instantly lifted with an elegant fake orchid but it’s hard to resist fresh potted herbs on the kitchen windowsill.

The benefits of fake flowers extend well beyond the cost savings when compared to weekly fresh flower purchases.  Allergy sufferers can finally enjoy blooms at home without the hideous consequences and pets are safe from the many lethally poisonous flower varieties that commonly feature in fresh home bouquets.  Resistant to extreme temperatures, air conditioned spaces, scorching summer days or heated winter homes – fake flowers offer all year round indulgence that’s fresh, versatile and well …indulgent.

Daily joy.  Minimum effort.  Gentle on the wallet.  That’s artificial intelligence.

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